TRAVAILLER CHEZ BEARVAULT

Nous sommes toujours à la recherche de personnes talentueuses. Ceux qui nous soumettent leur candidature générale à l'avance sont avantagés de façon significative lorsqu'il s'agit de pourvoir de nouveaux postes, car nous regardons ici en premier. Nous sommes impatients d'en savoir plus sur vous et sur la manière dont vous pourriez contribuer à la croissance de BearVault !

Digital Marketing Specialist: BearVault

À PROPOS DE NOUS

BearVault is a small, growing business with a well-established brand in a niche market. We’re looking for sharp, innovative, and enthusiastic team members who can join us to navigate the trail ahead.  This is the right place for agile, entrepreneurial, and creative thinkers who want to help grow the brand and product line. 

Travailler dans une petite entreprise permet à tous les employés de bénéficier d'un mélange intéressant de rôles et de responsabilités, ainsi que d'un environnement de travail en équipe dynamique et collaboratif. Chaque voix apporte des idées et des points de vue qui comptent, et chaque employé a la possibilité de s'approprier des projets et de véritablement diriger. Le champ d'action est vaste et varié, intéressant et agréable à intégrer : bien que chaque membre ait un domaine d'intérêt et de responsabilité principal, une participation croisée dans d'autres domaines est la bienvenue et parfois requise.  

L'amour du plein air et de la nature est au cœur de nos activités. Si les membres de l'équipe s'adonnent à des activités de plein air chacun à leur manière, tous apprécient le monde naturel. Une approche éthique et respectueuse est fondamentale pour notre culture d'entreprise. 

CE QUE VOUS FEREZ

You will manage strategy and implementation of our digital footprint across a wide variety of media, with an emphasis on analytics-based decisions, including SEO, AI strategy, Social Media, Paid Advertising, Sales Platform Content and Cross Platform Campaigns.

SEO & AI

• Monitor traffic and define and execute SEO strategies to optimize organic search, social seo.

• Deep dive into analytics, including competitor and trend analysis, to drive SEO strategy and tactics

• Update the back end of the website to improve tags, meta information, and ranking

• Define AI training and strategies to optimize AI Overviews, Search GPT etc. 

• Work with writers to manage blogs and other internal and external content

Réseaux sociaux

• Manage social media accounts including Meta, Tik Tok, and LinkedIn by creating engaging content, establishing a brand voice/personality, planning campaigns and scheduling posts, responding to users, and analyzing performance metrics.

• Stay abreast of user social media such as Reddit, chat forums, etc.

Paid Advertising 

• Plan, run, analyze and optimize paid advertising across different digital, social media, and sales platforms, etc.

• Work with agencies to manage programmatic advertising

• Implement audience and creative testing to optimize campaign performance

• Allocate budgets backed up with analytics to optimize impact of the spend

Sales Platform Content

• Manage Amazon and other online retail product info, listings, and advertising based on analytics and data-driven decisions.

Overall

• Work with the team, partners, contractors and agencies to execute digital marketing plans; coordinate cross-platform campaigns, strategies, and initiatives; 

• Work with creative design team on tailoring graphics to objectives, and writers to create compelling copy for websites, social media posts, email newsletters, and other marketing materials. 

• Ensure brand consistency across all digital platforms.

• Stay current in knowledge and skills within Digital Marketing and ECommerce fields, including SERP changes, algorithm updates, AI Overviews and search, and other digital 

• Create a bi-weekly analytics audit and present findings 

AU PROPOS DE VOUS

• Critical, analytical, and creative in your approach to find even better solutions to reach customers and fulfil business goals.

• Organized, accurate and an excellent communicator

• Able to work independently and take initiative and ownership of work

• Strong work ethic and a history of accomplishments

• Be positive, proactive and solution oriented.

• Strong computer skills, including working knowledge of Javascript, SQL, WordPress, Gsuite, spreadsheets, Google Analytics, Google Ads, and Business Meta Business Suite, SEMRush, and other industry tools, and the ability to learn new systems quickly. 

• 5-10 years of work experience in marketing, with 3+ years of hands-on experience running Digital Marketing, including SEO, Social Media and Paid Advertising campaigns

• Able and willing to work full time in our office in Louisville, Colorado

COMPENSATION

Annual Salary Range: $68,000 to $84,000

Le salaire annuel réel offert à un candidat sera basé sur des variables telles que l’expérience, l’éducation et les compétences/réalisations, et sera convenu d’un commun accord au moment de l’offre.

We believe in work-life balance, and we operate on a 4-day work week (~32 hours/week). Schedule flexibility is required from time to time for travel and work events. We offer:

• A 4-day work week

• Competitive compensation

• For full-time permanent employees: 

  • a health care bonus program

  • a 401k with 5% matching plan

  • up to $2500 matching plan for 529 contributions 

  • 3 weeks of flexible paid leave, accrued from your start date. 

  • Additional 2 weeks off at the end of the year

  • 6 additional public holidays

As the company grows, there is room for employees to grow into positions of increased leadership and responsibilities.

BearVault encourage un environnement de travail ouvert, collaboratif, inclusif et équitable pour ses employés. BearVault interdit toute discrimination dans l'emploi fondée sur le handicap, la race, la croyance, la couleur, le sexe, l'orientation sexuelle, l'identité de genre, l'expression de genre, la religion, l'âge, l'origine nationale, l'ascendance ou tout autre statut protégé par les lois et règlements.